User blog comment:Arch-Mage Riu Sicarius/East India Trading Company - Its Current State and What's Expected to Change/@comment-4034967-20120509025009/@comment-4034967-20120509030342

Nope. "Its" has no apostrophe, except in the case that it is a contraction of "it is." My mom is a linguist, I know what I'm talking about. It's like "theirs," "yours," or "ours." The apostrophe, if not being used to mark where letters are not present in contractions, show ownership of the root-word before the 's; belonging to "our," "your," or "our" makes no sense. "Its" is simply showing, well, belonging to it. Which is not showing ownership, because it is an a thing, and not a person. It's complicated.